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Instagram is going E-Commerce

Instagram, The company owned by Facebook is planning on launching an app presumably standalone like the IGTV app. 


The app which is being developed by Instagram will presumably be called ‘IG Shopping’ according to sources, The app is still on the Development stage and it could be canceled last moment.

The news broke out after a merchant was contacted by instagram for joining their ‘E-Commerce’ Platform. Currently more than 25 million merchants own an Instagram accounts while 2 million of them are advertisers advertising their products from ‘Arts’ to ‘Softwares’ According to Facebook’s COO.

Creating a standalone app will help Instagram as it seems to be a perfect strategy to go All in for E-Commerce. The platform is already a E-Commerce destination with over 10 thousand and counting Companies helping Businesses to sell their merchandise.

At the moment there is a lot of speculation on whether Instagram would take the ‘Facebook’ route on Advertisers. The Recently launched IGTV App by Instagram already has thousands of people selling things everyday with thousands of product videos and reviews in vertical video format.


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